Brand Identity Uplift, Communications Collaterals and website for a travel insurance company that is seeking to take your worry about everything and letting you enjoy your travel.
Working on SIA started in December 2016. The first objective was to uplift their identity to better portray a trustworthy brand while maintaining a fun and curious attitude.
A fun attitude had to be maintained across all collaterals and a table of benefits doesn’t have to be boring. It’s another opportunity to show who SIA really is.
A new visual language was then created to introduce this new identity and start setting the new tone of voice. This was communicated through a fully customized desk calendar with a twist to send to their agents as an end of year gift among other branded items.
The calendar was made from beermat paper material to make it usable after each month. Each sheet becomes a coaster for all year-round use.
Another calendar for another year. This time, for each month, interesting new destinations with key highlights. Well, travel is what SIA does!
Buying a travel insurance in the region was still not a thing and SIA was one of the first to bring it to the table. A fun website with a main objective to sell was the next milestone.
A lot of things are still happening with SIA and a lot of people joined the design team and worked on some amazing stuff.
You can check their website here: siassistance.com
To know more, check the original case study published by Spearhead.