November 2019
Brand Strategy, Brand Identity Uplift, Stationery for a construction management & dispute resolution advisor firm based in the UK.
The objective from uplifting Wyndham Kellett’s identity was to create a consistent brand that is based on a clear strategy aligning WK’s business objectives with their brand.
Minimal work was made on the logo itself.
Animation by Rola El Ayoubi.
![](http://elyanjabre.com/wp-content/uploads/2020/09/WK-CaseStudy-Oldnewlogo_986081.png)
![](http://elyanjabre.com/wp-content/uploads/2020/09/WK-CaseStudy-Stationery_116472.png)
The heavy lifting was creating the visual language. Based on extensive research and the brand strategy, the brand’s image was to reflect a mature & classic look & feel, one that represents an authority in its field through dark and dramatic library of images and a limited color palette and a slab typeface as a primary font to back all this up.
![](http://elyanjabre.com/wp-content/uploads/2020/09/WK-CaseStudy-VIG_946177-1024x640.png)
![](http://elyanjabre.com/wp-content/uploads/2020/09/WK-CaseStudy-CompanyProfile_853585-1024x640.png)
To know more, check the original case study at Spearhead.